top of page


Media Contact for Mr. LaCosta:

Vincenzina Cavaleri - Email:  • 1-844-434-3277

Grunge Turqoise Wall

Robert LaCosta... What's Between the Lines of Love Goes Viral 

Catchy Chorus Helps Drive Movement: 

'Profits-For-Non Profits'-

Launches On Labor Day in Honor of Workers

Love Goes Viral 

For ImMEDIAte  Release


"Love Goes Viral" ( is a song and YouTube music video by Robert J. LaCosta of Selkirk, New York from an album of the same name that is intended to propel a movement to encourage people during crises to choose love over any alternative and that we are all in this together.


LaCosta decided to use the song’s powerful message to spawn what he terms “Profits-For-NonProfits.”

"Charities have suffered the loss of fund-raisers," LaCosta said. "This could help in some way."

To assist those most affected by the pandemic, the songwriter chose an international orphanage organization called Hearts of the Father Outreach in Massachusetts and a national group that focuses on fostering based out of New York State and hearing foundation groups.


A musical cover contest in any genre will net the winner $500 and a music video contest will garner the winner $100.


Perhaps the most potent musical antidote to come out of the pandemic, the country-pop title tune cuts across national, ethnic and even regional lines to reveal those who are helping love go viral in their own way while offering certain hope during these uncertain times.


“In times of crisis,” LaCosta said, “we hold the decision as to whether we will face the great challenges of the day with love or hate, hope or fear, opportunity or loss and service over selfishness. I couldn’t have written such a song if I hadn’t been inspired by real-life examples of those who have chosen to work within adverse situations and by those demonstrating great acts of love.

Robert LaCosta, Writer, Novelist, Speaker, Retiring Retirement Columnist

“Expressively, the lyrics of Love Goes Viral may be a cross between impressionism and realism and country and pop - the latter of which happened in the studio and not from a planned outcome. 


“In fact,” LaCosta continued, “the musical contest is being offered as a way to have the song stylistically go viral. Like the acts of love shown and the promised vaccine, we hope that these new musical versions and fresh music videos will reach people that gravitate toward their preferred specific art form and wouldn’t have found mine.” is the site to hear and see Love Goes Viral music video, grab some merchandise that helps non-profits and find out more about how you can help love go viral.



For interviews and more information, contact Vini at or call 1-844-434-3277



Love Goes Viral - The Campaign,


"Quint-Essential" Pandemic

Song Written by Essential Worker


By Robert J. LaCosta


I had “escaped" from a New York City hospital on February 21, 2020 and realized how lucky I was after hearing news “spreading” about the coronavirus. My spinal fusion operation was originally scheduled for early March and it was only around that time that I realized how close I had cut it.


I can’t say that it was out of this fortune that I began to see COVID-19 in a light that grew from grim to dim to bright. First, there were the everyday workers at the grocery stores, big boxes, hospitals, first-responders and families with kids making the best of it by doing good.


Like everyone else, I wondered what part my wife and I would play during this crisis. Our role in this drama came to us in the form of caregivers as my mother-in-law needed a safe quarantine that would span three months. Mom carried some aging issues with her into the house and my saintly wife made sure the meds and meals were on schedule and doted on her as if in a bed and breakfast. Her care for her mom never made the news, but it made it into my heart.


There were over forty movies spanning springtime to summer. Easter classics like Ben-Hur and Jesus of Nazareth and The Sound of Music were just a few. It seemed the longer the film, the better. We got to appreciate the twinkle in Aunt Bea’s eyes as we set a Guinness Book of World Records on the number of Andy Griffith reruns. Mom never tired of one episode. Gunsmoke and Ben Cartwright followed without hesitation until our elder’s finally eyes closed as she slumped on the couch for a night of peace that she and every scared senior needed.


For my part, I couldn’t close our hearing instrument practice because people need hearing aids during viruses or no viruses. With severely restricted hours, no waiting room stops and occasionally playing “Sonic Specialist” to car windows to meet frightened patients, I would quiver in my shoes when I walked back in the house while never letting on about my fear that I would be the one jerk in our entire family to send my lovely mother-in-law off with a fever to the chancy emergency room. That never happened. My silent prayers were heard.


It was during these hazy days that the phrase “Love Goes Viral” came to me while driving. It began with remembering actual nurse’s aides from Ghana who had taken care of my stroke-ridden father-in-law for seven years in a nursing home. I was picturing that those same beautiful ladies were still working through COVID. 


There was an Asian-American doctor in Brooklyn that I knew and the global pieces and players in the song began to fall into place. Being from New Jersey, I had the sense of what was going on down in Manhattan. From there, I imagined all of the small and big towns and before long the verses were brushed with Americana while the chorus and bridge were finished with international hope.


A four-minute song doesn’t seem like much of a contribution compared to the work of the heroes that the lyrics and music portray. But a viral four minutes might vaccinate against despair and lead others to realize that the roles and lines they’ve been assigned may well help move this drama along to a conquering conclusion.


Perhaps “Love Goes Viral” will simply go on record as being an essential song by an essential worker.

“Love Goes Viral” is a single and the title track on an upcoming album. It’s on iTunes and many other outlets as well as on YouTube. LaCosta has instituted a “Profits-for-Non-Profits” to steer a portion of the earnings toward some groups that are helping the most vulnerable. See

Robert LaCosta, Writer, Novelist, Speaker, Retiring Retirement Columnist
bottom of page